HMH has acquired the staff and clients of citrus, a creative advertising and design firm with offices in Portland and Bend, Ore.
“Adding the talent and breadth of experience of citrus is an exciting strategic move for HMH. It creates opportunities to grow in new categories,” said HMH president Ed Herinckx. “The staff at citrus are the right people and the right culture to be a strong fit at HMH.”
HMH can be visited here: http://www.hmhagency.com/
citrus agency principals joining HMH are Peter Levitan, who will become a vice president at HMH, and Kevin Archer, executive creative director. citrus staff joining the HMH Portland office are Jeff Dooley, creative director; Jim Randall, account director; Keely Phillips, senior account executive; Michael Hofler, senior art director; Marcia Schoelen, senior production manager; and Andrew Maudlin, production artist. Bend-based staff include Kevin Archer, Ann Majeski, senior account executive; and Kathy Valenti, copywriter.
“We recognized that to reach the goal of offering our clients expanded digital, public relations and media buying services, we needed the broader capabilities of a group like HMH,” said Peter Levitan, president and CEO of citrus since purchasing the agency in 2002.
We are really pleased to say that our partnership with the Montana Lottery has helped citrus produce what just might be the best Lottery website in the USA. Bragging? Check it out here and compare to the sites for the much larger New York and California Lotteries.
We are very happy to announce that The National Association of Collegiate Marketing Administrators has honored our client Oregon State University in several marketing categories in its "Best of" Awards.
OSU won silver awards for its marketing efforts for sponsorship program, single newspaper display advertisement and for its radio commercial. The "I Am Orange" radio commercial, produced by Citrus, helped the school achieve a record for football season ticket sales at 26,952.